1. Ad Sitelinks
To provide an extended value to your AdWords the best way is to use the Ad Sitelinks. The Ad Sitelinks provides existing AdWords ads by providing additional links to specific, pertinent content deeper within our site. Instead of sending all users to the same landing page, Ad Sitelinks will show up to four additional destination URLs for users to choose from.
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2. Ad text for Longer Headlines
Google recently made a change to top ads that allow us to display more information where it’s most probable to be noticed in the headline. By taking information from the first description line and putting it to the headline, it is possible to improve ad performance. Ads with longer headlines receive a 5-10% average increase in CTR compared to the same ads which have normal headline and the same description.
3. Link Google Places
Location extensions permit you to widen your AdWords campaigns by dynamically attaching your business address to your ads. In addition to the description lines and URL that appear in your ad text, your ad can also exhibit your business name, address, and phone number. This helps endorse your business brand, products, and services and connections your business with a specific location of interest to the user.
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4. Get Reviewed to Show Seller Rating Extensions
Seller rating extensions make it easier for potential customers to recognize highly-rated merchants when they’re searching on Google.com by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, let people to find merchants that are very recommended by online shoppers like them. On average, ads with Seller Ratings get a 17% higher CTR than the similar ads without ratings.
5. Link a Merchant Center Account to a Campaign to Show Product Extensions
Product extensions are a way for you to supplement your existing AdWords ads with more related and exact information about your retail merchandise. Product extensions allow you to use your presented Google Merchant Center account to highlight your products directly in your search ads.
It's essentially an insurance policy on the money spent on your AdWords
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- 2012/11/02(金) 22:20:52|
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