Email marketing is one of the most important, efficient and effective waysto market your business. If you already have an email marketing campaign established with a list of customers, this is your chance to grab their attention or market your product to your target audience. Here are a few tips on how you could and why you should do email marketing.
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Finding a list of new customers to market your product or serve your purpose of brand promotion is not an easy task. It can get expensive too. For instance, consider the cost of advertising to bring in customers. It is more expensive to bring in customers than to sell products and services to them. Sending emails to a list of your regular customers on a monthly basis or every two months could increase your sales exponentially.
Email marketing is a good promotion tactic. What people see very often is eventually retained in their memory. This helps in offline sales as people who prefer to purchase from stores will recognize your product from emails they’ve received.
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Email marketing is very cost effective and does not require much of a financial commitment. Additionally, email marketing software can be used to track sales and revenues generated from said campaigns.
According to the DMA, email marketing has been the highest source of return on investment on e-marketing. This helps in data reporting, metrics and measuring results.
Nexxus Management is a highly reputed internet marketing company that helps companies with online branding and marketing activities.
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